A landing page is the first page that a visitor sees when they arrive at your website. It’s a crucial element of your online marketing strategy, as it can determine whether a visitor stays on your website or leaves. A well-designed landing page can help you to achieve your online marketing goals by increasing conversion rates, improving visitor engagement, and boosting your search engine rankings. Here are the steps to creating the perfect website landing page.
A call to action (CTA) is an element on a website that prompts a visitor to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a business. In today’s highly competitive digital landscape, it’s more important than ever for businesses to have effective CTAs on their website to maximize their conversion rates and to achieve their online marketing goals. Here are three reasons why calls to action are important for your website.